| | |  | Toby Bloomberg | Home » » A Clear Eye for Branding | | | | | | | Description: | | A Clear Eye for Branding uses a conversational mode to help you understand how customers bring their own meaning to your brand and how the brand must constantly meet the customers' expectations in order to stay in its prime. You will see branding in new, clear ways with a renewed energy to put everyone in your organization from top to bottom, on the same path to supporting the brand. | | | Product Details: | | | Author:
| Tom Asacker | | Paperback:
| 160 pages | | Publisher:
| Paramount Market Publishing, Inc. | | Publication Date:
| April 30, 2005 | | Language:
| English | | ISBN:
| 097252908X | | Package Length:
| 7.6 inches | | Package Width:
| 5.0 inches | | Package Height:
| 0.5 inches | | Package Weight:
| 0.45 pounds | | Average Customer Rating:
|  based on 9 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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1 of 1 found the following review helpful:
Business girl in HoustonAug 23, 2007
This book is an excellent read, it brilliantly add new meaning to the concept of branding and what it really means and the way it works.
2 of 2 found the following review helpful:
Another good book by Mr AsackerNov 04, 2006
I took so many notes in this book. I often review them when I feel like there is a disconnect between me and my clients. Once again Tom shows how important the human connection is along with doing business for your client vs how YOU want to do business. After reading this my business model has changed dramatically along with many happy repeat clients. So often we model our service business after how we like to do things. "That's how I do it" attitude. Along with myself, I've seen many other service businesses crash like this. Read this book and change your business for the better. 5 stars again for Asacker.
Impactful, Clear, Quick, To-the-pointAug 14, 2006
This book was great for me because it is structured as a conversation with two speakers making points and counterpoints- the book was like a conversation that might occur right in one of my company's meeting rooms, and for that reason I found it riveting, enjoyable-to-read, and applicable to real life business!
2 of 3 found the following review helpful:
9 StarsJan 11, 2006
This is one of the best books I've read about branding, perhaps the best. It's very interesting, good written, .. simply 100%.
3 of 3 found the following review helpful:
 There's a new Tom in town and its not Peters.Jan 05, 2006
This book is definately a hidden gem for business owners large and small. Tom gets right to the point bypassing the marketing babble to give us his clear take on today's most powerful concept in business. One of the few marketing books out there which the author lays it all on the table and shares all his valuable and insightful marketing advice with his readers. It sure is refreshing to finally read a book on marketing with out all the fluff and BS. Check out Tom's blog as well. You'll be glad you did. Good stuff.
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