| | |  | Karl Long | | Home » | | | | | | | Description: | | Blogs, wikis and other Web 2.0 accoutrements are revolutionizing the social order, a development that's cause for more excitement than alarm, argues interactive telecommunications professor Shirky. He contextualizes the digital networking age with philosophical, sociological, economic and statistical theories and points to its major successes and failures. Grassroots activism stands among the winnersâBelarus's flash mobs, for example, blog their way to unprecedented antiauthoritarian demonstrations. Likewise, user/contributor-managed Wikipedia raises the bar for production efficiency by throwing traditional corporate hierarchy out the window. Print journalism falters as publishing methods are transformed through the Web. Shirky is at his best deconstructing Web failures like Wikitorial, the Los Angeles Times's attempt to facilitate group op-ed writing. Readers will appreciate the Gladwellesque lucidity of his assessments on what makes or breaks group efforts online: Every story in this book relies on the successful fusion of a plausible promise, an effective tool, and an acceptable bargain with the users. The sum of Shirky's incisive exploration, like the Web itself, is greater than its parts. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. | | | Product Details: | | | Author:
| Clay Shirky | | Hardcover:
| 336 pages | | Publisher:
| Penguin Press HC, The | | Publication Date:
| February 28, 2008 | | ISBN:
| 1594201536 | | Package Length:
| 8.4 inches | | Package Width:
| 5.8 inches | | Package Height:
| 1.3 inches | | Package Weight:
| 1.0 pounds | | Average Customer Rating:
|  based on 23 reviews |
| | | | Customer Reviews: | |
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 Good mind-stretching bookAug 24, 2008
This is a good mind-stretching book. Birthday Paradox, Prisoner's Dilemma, flash mobs, forming a Stay at Home Mom's group. There's a lot of diversity in the book but it all comes together under its aptly named subtitle: The Power of Organizing Without Organizations. Shirky gives interesting examples where technology has been used to bring people and ideas together. As an entrepreneur, it made me think twice about the ideal size of a business.
If you like this type of light business plus fun examples, you will also like Ori Brafman's Starfish and the Spider. If you can just read one, I pick Starfish.
 Outstanding BookAug 23, 2008
This is a thought-provoking, intellectually-stimulating book. A must-read for executive leadership of any company.
1 of 1 found the following review helpful:
An Excellent Discussion of Changing Group DynamicsJul 21, 2008
I am not one to read books on technology, strange as it may seem. Especially ones that talk about current issues as they will become dated in a few months, or less. However, Here Comes Everybody: The Power of Organizing without Organizations, by Clay Shirky, works for me on several levels. You could read this book a year from now and still gain valuable insight into the blogging, Twitter, and social media arenas.
Contents:
Chapter 1: It Takes a Village to Find a Phone
Chapter 2: Sharing Anchors Community
Chapter 3: Everyone is a Media Outlet
Chapter 4: Publish, Then Filter
Chapter 5: Personal Motivation Meets Collaborative Production
Chapter 6: Collective Action and Institutional Challenges
Chapter 7: Faster and Faster
Chapter 8: Solving Social Dilemmas
Chapter 9: Fitting Our Tools to a Small World
Chapter 10: Failure for Free
Chapter 11: Promise, Tool, Bargain
Epilogue
Acknowledgements
Bibliography
Index
About the Author
The premise of the book is laid out in Chapter 1, where Shirky relates a 2006 story of a stolen Sidekick, a smartphone lost in a New York City cab. The owner offered a reward for its return, sent to the phone itself, but it was not answered. From there, a friend of the owner started a blog, relating his adventures in recovering the phone. From the blog, and the attention that it received, the owner was able to recover the phone. It was done through e-mails, pressure on the New York City police, and the networking between people that cared enough to create an issue of recovering the phone. Blogs, wikis, social networking sites, IRC, and Twitter are enabling people to create communities and organizations without formally meeting or requiring a bricks-and-mortar locations. Examples Shirky uses includes political activists in Belarus and Leipzig, East Germany, Voice of the Faithful (VOTF), and activists in Egypt. These examples, and others, show that Shirky may be right in his assessment that what we are seeing now in "Web 2.0" is as important as the invention of moveable type (the printing press) in 1439. It may be years before you will be able to confirm this, but you can tell that there is a shift happening, using the internet, that was previously impossible to surmount (geography, primarily, but also the connections that we all enjoy due to blogs, wikis, Twitter, and others).
Here Comes Everybody is a very enjoyable book. For those people that need an introduction to the power of blogs, wikis, LinkedIn, Twitter, and other technologies, this book will serve you very well. While not an exhaustive expose on any of the technologies, Shirky explains the rise of them (including a little background on the founders) and how we have adapted them to our specific use. E-mail and text messaging allowed East Germans to help bring down the government in 1989. Twitter, seen as a micro-blogging platform, has been used by democracy advocates in Egypt to notify others of police actions and also to garner support for those jailed during protests. Wikis, especially, are given a high position in the book, as the standard of global collaborative thinking. Wikipedia's origins are shown, as well as why it works as well as it does. But those aren't the only items of interest. One of the more fascinating discussions concerns "fame" and participation. There is a marked imbalance in all of the tools he describes. Some people post more pictures to Flickr, write more blog posts, or use Twitter more extensively than others in the population. This leads to a measure of "fame" in the communities. This is called the "power-law distribution" and actually allows these technologies to flourish. It also allows the major contributors to enjoy a measure of "fame." Reading this, I finally understood why there are so many people that do not contribute to wikis, blogs, or on-line forums. But while those people may not contribute the majority of the work, they do contribute, and they care about the success of the wiki, blog, or forum (for example) as much as those that contribute the majority.
There are lessons within this book for everyone that blogs, contributes to wikis, or tweets. Further, if you are working for a large organization, there is a clear understanding of how these technologies can leverage internal and external experts. It may help your organization to find better ideas from your employees, from sources that you never considered. One of the highlights for me was reading "For any given piece of software, the question 'Do the people who like it take care of each other?' turns out to be a better prediction of success than 'What's the business model?'" As I look at the particular area of technology that I inhabit, I would have to answer with a resounding "Yes" to that question. Which also explains why I think that it is doing so well and will continue to do well.
Highly recommended.
1 of 2 found the following review helpful:
Social Implications of Internet and Glorifying "Loose Collaboration"Jul 17, 2008
Clay Shirky's Here Comes Everybody is a great primer to understand the modern internet phenomenon. He calls internet "the biggest revolution in human expression", and that it used to be that "Little things happen for love and big things happen for money", but now the thresholds for collaboration and expression are minimal so both things can happen.
The first five chapters is a great introduction to the evolution of media and organizing groups. Even if for my part little was new, it was a great read. The mid part of the book is a long and boring repetitions. The book end with discussing social dilemmas and open source software, which and there were great pages. I just wish Shirky could have trimmed the book 100 pages in the middle.
Since I am in the software world my biggest interest was the discussion around open source software (OSS). Shirky is a great believer in OSS, and states that "In the open source world, trying something is often cheaper than than making formal decisions about whether to try it". OSS means, according to Shirky, that massive amounts of people will try and develop things and many will fail, but thanks to the volume new discoveries are made. He gives the analogy of the arid desert where companies stick to the first oasis they find, but in the world of OSS the whole desert is explored, and therefore new values are found and created.
I think Shirky misses two important things: first, that just because it is accessible (and maybe free) people will not work with it, there needs to be an incentive. Some people work out of anger towards a giant (used to be Microsoft) and some because they want to show off or learn, but miracles need some coordinating party in my eyes (look at Ubuntu, GTK, and Webkit, big successes of open source).
Secondly innovation is not only comprised of technology. Working with innovation processes I would say that simplified there are three parts: Market Fit, Consumer Experience, and Technical Feasibility, where open source is great at the last one, but usually bad at the first two.
To summarize: a great primer about how Internet changed media and human communication, but I think it glorifies "loose collaboration".
2 of 2 found the following review helpful:
Marketers: essential reading before embarking on social media of any kindJul 14, 2008
I've read almost all the books on how social media is changing business and I can say that "Here Comes Everybody" is the very best. Don't even think of blogs, communities or social networks as part of your marketing strategy until you read this book. Why? It explains clearly -- yet oh so thoroughly -- why people want to connect and contribute(or not)to communities and groups.
It also puts the tools discussion into the proper context: First establish the group's promise, and then select the tool to support the promise. In my experience too many companies are investing in the tools and then trying to figuring out how to create business communities with those tools.
Clay also provides some fascinating insights into what makes a community coalesce: you don't need huge numbers of highly-active people for a community to be effective. Because today's tools remove barriers to participation a small number of highly-involved people can do most of the heavy lifting and "people who care a little can participate a little, while being effective in the aggregate."
Bonus points -- the book is well written, rich in illustrative stories, and well organized.
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