| | |  | Drew McLellan | | Home » | | | | | | | Product Promotions: | | | | | Description: | | If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. | | | Product Details: | | | Author:
| Jeffrey Gitomer | | Hardcover:
| 220 pages | | Publisher:
| Bard Press | | Publication Date:
| September 25, 2004 | | ISBN:
| 1885167601 | | Package Length:
| 7.5 inches | | Package Width:
| 5.2 inches | | Package Height:
| 0.8 inches | | Package Weight:
| 0.6 pounds | | Average Customer Rating:
|  based on 111 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
 Activity Management is DeadAug 20, 2008
I read the first line of the most recent review of this book and that is all it took for me to decide how I would explain what is wrong with this book. The reviewer said the book would help you make those 10 additional sales calls in a given day. This is old school thinking and so is this book. This is the very reason many people dislike sales people. They waste your time. Modern sales is about thinking first. Thinking where you fit. Thinking where you bring value. Thinking specifically what that value is. Then stay there. By doing that, you will no longer allow yourself to think of success as making 10 more sales calls in a day. It's about results. Count results, not sales calls or hours. "Did you get it done?" is all that matters. I'd rather make one meaningful call with a prospect that I know provides me with a ninty percent chance of success than 100 calls, hoping I'll find one opportunity for success. And this also is the key to work-life balance.
Written for those who have attention deficits?Aug 18, 2008
I sent this book back. It is written in bullet points and different types of fonts and in bold. It seemed to be yelling out car salesmen pitches. Good for those with attention deficits?
 Little Red Book ReviewAug 15, 2008
This book is well written! I love it! I'd read anything from this author. The illustrations make the book easy and fun to read.
One great sales toolAug 13, 2008
I have used this book in the past and found it helpful. I decided to buy one for my whole sales staff. Bottom line is they all loved it. Simple answers to difficult situations and question. i would recommend this to anyone interested in selling
 Won't make you a sales pro, but a nice little bookJul 09, 2008
The Good:
* This book does have some practical, usable insights how how to be a more effective seller
* It's an easy read
* It's competitively priced
* Gittomer does incorporate some good humor and illustrations in the book, which make it more enjoyable
The Bad:
* I'm not sure I'd feel comfortable recommending this book for professionals with some prior sales training. The book is fairly basic and some of the approaches and insights really can be chalked up to common sense. While the book isn't that expensive, I felt it was a little short.
The Bottom Line:
I'd recommend the book for anyone who is new or hesitant about selling (I do recommend this book to my creative freelance readers who dislike sales). Gittomer does a terrific job in simplifying sales and making it a lot less intimidating, I just wish the book was a little longer. This would make a great stocking stuffer, or a quick read on an airplane.
JM Tuber
Author of "Being a Starving Artist Sucks", ISBN: 0981622003
| | |
|
