| | |  | Ron Shevlin | | Home » | | | | | | | Description: | | Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers HeathâChip a professor at Stanford's business school, Dan a teacher and textbook publisherâoffer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"âthat is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"âwell, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. | | | Product Details: | | | Author:
| Chip Heath | | Hardcover:
| 336 pages | | Publisher:
| Random House | | Publication Date:
| January 02, 2007 | | ISBN:
| 1400064287 | | Package Length:
| 8.19 inches | | Package Width:
| 5.59 inches | | Package Height:
| 1.26 inches | | Package Weight:
| 0.75 pounds | | Average Customer Rating:
|  based on 208 reviews |
| | | | Customer Reviews: | |
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 Duct Tape and All...Sep 03, 2008
First, I must say the team that came up with the cover did a brilliant job. As a corporate director of human resources, I am continually engaged in sharing data with the field and also with my superiors. The techniques and tips in this book have been successfully deployed in my recent presentations. The improved feedback and real world observations prove that I am doing a better job at communicating our ideas.
I highly recommend this book to anyone that is engaged in a dynamic field such as human resources where the guide posts seem to move each week. When you have to get it right - EEOC, ADA, FMLA, etc., you want to ensure it sticks. Michael L. Gooch, SPHR - Author of Wingtips with Spurs
 Best Read for TeachersAug 30, 2008
I found this book to be valuable to me as a school teacher. If the material I present doesn't "stick" with the students, then I haven't done my job. This book will help you do a better job!
In order to be memorable, you must use SUCCESAug 18, 2008
Made to Stick is a great book designed to help you made your ideas more memorable. It is not designed to give you the power to come up with new ideas, but to make the most of what's available to you. The authors use a wide variety of examples of "sticky" and non "sticky" concepts to show you what works and what does not.
The epitome of their framework is the "Jared" marketing campaign that Subway used several years ago. This campaigned contained all of their features for a "sticky" idea: Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and a Story. As you can see, they even tried to make their framework sticky by having it spell out SUCCES.
The book itself stays true to its word, in that the examples and framework they provide are sufficiently memorable that I feel the knowledge I have gained from reading this will "stick" with me for many years to come.
Highly recommended.
A superb book for teachers and school leadersAug 17, 2008
Chip and Dan Heath have written a priceless book, full of wisdom and great stories about what makes for effective teaching and leadership. It's not the razzle-dazzle of our teaching that makes a difference, they say, but whether we incorporate six key characteristics. I've been in the education business for almost 40 years and I learned a LOT from this book. Highly recommended!
Gotta Stick with itAug 05, 2008
The Heath brothers have created one of the best and most memorable contributions to true marketing creativity. They utilize off-the-beaten path stories and analogies to bring their concepts to life and help the reader visualize the benefits of sticky marketing. While some reviewers have said the book was hard to get through, I'd urge you to stick with the book to the end -- and start making a habit of reading the Heath brothers' column in Biz Week
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