| | |  | Scott White | Home » » Ogilvy on Advertising | | | | | | | Description: | | A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. | | | Features: | |
• ISBN13: 9780394729039
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| David Ogilvy | | Paperback:
| 224 pages | | Publisher:
| Vintage | | Publication Date:
| March 12, 1985 | | Language:
| English | | ISBN:
| 039472903X | | Package Length:
| 9.7 inches | | Package Width:
| 7.4 inches | | Package Height:
| 0.58 inches | | Package Weight:
| 1.34 pounds | | Average Customer Rating:
|  based on 89 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Great Resource for Print and Online MarketingNov 18, 2009
Of course, David Ogilvy is one of the all-time great advertising execs and copywriters. This is a useful book for anyone who wants to learn more about marketing, copywriting, advertising, or sales letters.
I liked this book because it shared a lot of interesting stories from his life and work, and despite being written over 20 years ago still has lots of timeless information and tips. He writes in an old-fashioned, patrician style that reflects his upbringing and day and age. Although it took a little while to get used to, it's actually quite refreshing.
The rigor that Ogilvy applied to his research and copywriting should be applied in all marketing projects, whether online or offline. With the key concepts of this book, you can dramatically improve the marketing performance of your existing website or advertising project.
 Magnificent!Nov 09, 2009
This book shares a lot of valuable lessons in advertising.
The tips Ogilvy gives to the reader are timeless and will continue
to dominate the advertising world for many years to come.
Wise investment for anyone who's looking to improve his marketing.
Igor Kheifets
[...]
Ogilvy on AdvertisingOct 08, 2009
An outstanding book for those who want to learn copy writing. Many examples. Written as if he is tutoring a student. Easy to understand and implement. I strongly recommend this to any entrepreneur who needs to be their own advertising agency.
AmazingSep 07, 2009
I have worked with O&M but have never know about Ogilvy, he's amazing!
You should read this book if you are in Marketing business, highly recommended!
Great reminder!Sep 06, 2009
I hadn't read this book in a while, and re-read it last week. Wow. Sometimes a breath of fresh air can come right out of the past, and almost everything Ogilvy says in this classic book still rings true today.
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