| | |  | Mike Bonifer | Home » » Purple Cow: Transform Your Business by Being Remarkable | | | | | | | Description: | | You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. | | | Features: | |
• ISBN13: 9781591840213
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Seth Godin | | Hardcover:
| 160 pages | | Publisher:
| Portfolio Hardcover | | Publication Date:
| 2003-05 | | Language:
| English | | ISBN:
| 159184021X | | Package Length:
| 7.2 inches | | Package Width:
| 5.3 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 0.5 pounds | | Average Customer Rating:
|  based on 203 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Very good, but not remarkableNov 08, 2009
This is a very good book, but it's not remarkable. However it is about trying to be remarkable, and while what Godin says is very useful, it's also nothing new. I've seen this book get a lot of hype, and I can see why it has gotten such hype, especially with the current economy, and businesses wanting to stand out and be more relevant, and certainly Godin exemplifies what he talks about, as is evidenced by Squidoo and his books. At the same time, what would have made Purple Cow remarkable would be more than just telling stories of what other people have done. Providing some exercises, or some in-depth case studies, as opposed to brief anecdotes provided, may have made it remarkable. Unfortunately, and ironically, with this book Godin has fallen into the very trap he discusses in it: His ideas have become so commonplace, they are no longer remarkable.
 disappointingOct 28, 2009
dull and boring read, packed with well know case studies (p&g, coke) you may find in any avarage business magazine
 how to stand out in business (and life)Oct 22, 2009
A short book packed with some good examples and thoughts on how to be remarkable. Some companies you'll have heard of, but many you won't have. However, they're all successful in their various niches, some of them very competitive, because of what they're doing to stand out in the minds of their customers.
Fans of Seth Godin will love this book and most people in business will be able to get something from it. It's more of a "big idea" book than specific strategies, but anybody who reads it should be able to transpose some of the examples into their own business to do something great for themselves.
INSPIRING!Oct 19, 2009
PURPLE COW shows you a new way to look at how to make your business thrive and provides a bunch of relevant examples. Seth Godin in a very smart man, indeed.
Common Sense, but a good reminderOct 07, 2009
I thought this book was all about using your common sense. In my opinion its common sense that you need to stand out from the crowd if you're going to succeed in business. It was good that it was a reminder to do this though. In my opinion, it was more motivational then informative.
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