| | |  | Toby Bloomberg | | Home » | | | | | | | Product Promotions: | | | | | Description: | | "What a great book. I love it." The blogger goes on to say how great this book is for marketing ministries. (SamLuce.com,10/19/2007) | | | Product Details: | | | Author:
| Katya Andresen | | Hardcover:
| 288 pages | | Publisher:
| Jossey-Bass | | Publication Date:
| April 28, 2006 | | ISBN:
| 0787981486 | | Package Length:
| 9.1 inches | | Package Width:
| 6.1 inches | | Package Height:
| 1.2 inches | | Package Weight:
| 0.95 pounds | | Average Customer Rating:
|  based on 11 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
#1 Book on Marketing for Nonprofit OrganizationsAug 02, 2008
If I were to recommend only one book on marketing for nonprofit organizations, this would be it. After reading this book by Katya Andresen, you will think differently about how to engage your target audience. Everyone doesn't think like you (or me) and Katya does a great job describing how to get the attention and actions of others.
 Chock Full O InsightNov 26, 2007
We all have causes. These are the good things in life that make us human and happy. Most times, we want to do the right thing for the right reason. Often this involves spending our time and talent - not to mention hard earned money - for our cause. Robin Hood Marketing presents a keen look at the moments where we make the decision that a cause is just and that it deserves our attention. What I really enjoy about the book is the lessons it teaches in sharing our passions. The most important lesson I took from the book? It is the power of telling a story. The author grabs the reader from the very first chapter. Second most important? Its not about the cause itself...its about the people who find it valuable. In other words, its not about "me"...its about "you".
Serious marketing wisdom in plain languageJul 24, 2007
The author has done a great job in distilling the marketing principles of the for-profit sector and applying them to the non-profit world. This is not a light over easy marketing for dummies book but is written by someone with real expertise and experience. That said, it is a not complex read and provides clear principles, compelling examples and great side-interviews with other non-profit marketers.
It is focused more often than not on social cause-related marketing which not all non-profits are involved to the depth described in this book. However the principles and practices described are applicable to all non-profit environments. An excellent read and a valuable resource.
A "must have" for every non-profit marketerJul 23, 2007
The practical advice in this book, told so elegantly and supported with fascinating case studies and interviews, makes it a "must have" for every non-profit marketer. It's one of those books you highlight, turn down pages to come back to, and put front and center on your bookshelf. One of the takeaways that has helped me see a new way to connect with our non-profit's audiences: "the goal is to show targets new ways to get what they already want or value." In other words, make it easy to see how our cause connects with what they already value, not necessarily educate them all about our mission.
Robs Rich Wisdom from For-Profits to Help Your Nonprofit May 31, 2007
Katya Andresen has done the nonprofit sector a favor and put nonprofit and Social marketing concepts into plain English everyone can understand. Two quick helps from Andresen: 1. Move your organization beyond the big picture of your mission and focus on getting people to take specific action. 2. Stop talking to yourself in your marketing, align your communication with your audience's values and you will see greater response. This book lays out the "Robin Hood rules" for using big money marketing principles and turning them into affordable practical wisdom.
| | |
|
