| | |  | Andy Sernovitz | Home » » Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services | | | | | | | Description: | | Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. * Create Like a God *Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. * Command Like a King *Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). * Work Like a Slave *Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets. | | | Features: | |
• ISBN13: 9780887309953
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Guy Kawasaki | | Paperback:
| 224 pages | | Publisher:
| Harper Paperbacks | | Publication Date:
| May 01, 2000 | | Language:
| English | | ISBN:
| 088730995X | | Package Length:
| 7.9 inches | | Package Width:
| 5.2 inches | | Package Height:
| 0.6 inches | | Package Weight:
| 0.4 pounds | | Average Customer Rating:
|  based on 111 reviews |
| | | | Customer Reviews: | |
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 This is how to fill in the blanks in your revolutionJul 06, 2009
I was in a big company for a long time and had little or no luck changing the culture. If I had been able to read this book back then, I might have gotten more done. Now, in retirement, I have an opportunity to start a revolution in a different context. The ideas in this book will make a difference.
If you like this book, read Malcolm Gladwell's new book "Outliers". You might also get ideas from Rolf Smith's "7 Levels of Change".
Quick, readable bookFeb 07, 2009
Guy has a very readable writing style and real-world examples by which to learn. Can't wait for his next book.
1 of 1 found the following review helpful:
Beta versionJan 19, 2009
Success is achieved by working with others in small unregimented groups. Akido means using an opponent's strength. Revolutionary thinking requires disposing of old prejudices, dumping idols, changing the frame. Determine what bothers people.
In consumer products successful ones indicate that form follows function, use material truthfully, honor aesthetics, are forgiving, have feedback, permit manipulation. Successful products have redundancy. A product must attract the early adopters and then become a matter of interest to the pragmatic buyers. Overcoming barriers sometimes requires creating a subset of customers.
Do not operate a business under the notion that the budget is king, that communication isn't important, and that infighting is okay. Backward compatibility plagues technology companies. Out-sourcing is short-sighted. High market-share is the result of having a good product.
In seeking information ignore titles and hang with the hoi-polloi. Put yourself in your customer's shoes. Good customer service grows from empowering customers and employees.
Works cited, an index, and notes appear at the back of this book. It is snappy and amusing. Kawasaki appears to be a natural contrarian, a creative thinker.
 dated, breezy brain candyNov 13, 2008
Guy Kawasaki tells stories well. Unfortunately, he is not inspirational in this book. If you want that, you should check out The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. That book is awesome.
Here are the key messages you will get out of this book:
* Create like a god. Command like a king. Work like a slave.
* Release early, release often.
* Absorb everything you can about the industry, and spread information. (the whole "Eat like a bird, poop like an elephant" thing).
These, along with other points, are ones you have all heard by now if you read other books or blogs involving business and startups. If not, then this book may be for you as a good primer.
One noticeable negative is how this book looks and sounds like it's from the late 1990's. The messages are indeed timeless, but some of the examples and quotes seem terribly out-of-date.
The best chapter in this book is on "avoiding death magnets" (chapter 6). While not worth the price of admission, it's good enough that you should skim it at a bookstore or library.
Truly inspiringOct 06, 2008
It's been a pleasure to read this book. Actually took 3 days to finish it as Guy is capable of winning your attention and devotion since the very first pages.
It's full of practical real-world examples. Very informative and truly inspiring. Recommended!
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