| | |  | Andy Sernovitz | Home » » Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) | | | | | | | Description: | | This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: - Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"
- Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."
- Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.
- Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."
This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success. | | | Features: | |
• ISBN13: 9780060742812
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Harvey B. Mackay | | Paperback:
| 288 pages | | Publisher:
| Harper Paperbacks | | Publication Date:
| February 01, 2005 | | Language:
| English | | ISBN:
| 006074281X | | Package Length:
| 7.9 inches | | Package Width:
| 5.3 inches | | Package Height:
| 0.8 inches | | Package Weight:
| 0.5 pounds | | Average Customer Rating:
|  based on 49 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Follow-up: The Greatest Sales "Secret" that few will use!Nov 14, 2009
I work with sales people and business owners who say they would like a "Secret" to keeping existing business, create referrals from this business, and get new clients/customers. Harvey MacKay has the absoutely proven answer in this book.
He has created a client bio, the "MacKay 66" that gets 66 pieces of info on any given client/customer that gives the salesperson a great deal of inside info so that he/she will have an edge on developing an "appreciation marketing" approach to their business. This can be used to remember birthdays, anniversaries, etc. with a personalized, hand-written card that reaches out to the customer without having your hand out and always wanting an order. This also gets info on wife, kids, pets, favorite charities, hobbies, etc. that can be used to know and appreciate this client or prospect better. This gives that person a decided edge in their marketing efforts because they become very informed and very able to get that client's attention.
There is a lot of other business wisdom that is well worth getting this book for. It was written in 1988, but this is wisdom that will NEVER become antiquated or obsolete.
 Good Advice Even 20 Years LaterOct 09, 2009
Harvey Mackay's wonderful sales & marketing manifesto is good advice for any business person to heed, even more than 20 years after it was first written. This was a man who was able to accomplish much out of life by working hard, working smart, and engaging others to join him in getting things done. You simply follow his leadership because he's highly competent, dilligent, and refreshingly charming. There was nothing phony about this guy, and he knew how to get results.
After digesting all the information in this wonderful book, the reader will come away with that extra edge that will separate the extraordinary business person from the rest of the pack. This is great stuff and is worth reviewing regularly, just to stay sharp. The advice is timeless and the results are guaranteed to be profound.
a must-read for sales/businessAug 31, 2009
This book is filled with fantastic hard-earned wisdom and illustrative examples on how to find success in the business world. A quick and easy read with advice that sticks with you long after you've put it down.
Excellent adviceJun 23, 2009
This book should be a staple in everyone's life. It's about working from the ground up and not feeling sorry for yourself. It's about putting yourself in someone else's shoes and thinking on your feet. This book is great, a great read with excellent advice that can be used not only in the workplace, but in everyday life. This book can help you change your life for the better and be a better business person and a person, taking into account that even the millionaries/billionaries started from the ground up and hoe to succeed with what you have.
Great Business "How To"Mar 03, 2009
Fast read and informative from someone who has been there. I'd recommend this book to anyone who deals with customers whether face-to-face or remote. Lot's of good examples given by the author and all told in the form or parables.
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