| | |  | Drew McLellan | Home » » The Dip: A Little Book That Teaches You When to Quit (and When to Stick) | | | | | | | Description: | | The old saying is wrong-winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions. | | | Features: | |
• ISBN13: 9781591841661
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Seth Godin | | Hardcover:
| 96 pages | | Publisher:
| Portfolio Hardcover | | Publication Date:
| May 10, 2007 | | Language:
| English | | ISBN:
| 1591841666 | | Package Length:
| 7.1 inches | | Package Width:
| 5.2 inches | | Package Height:
| 0.6 inches | | Package Weight:
| 0.4 pounds | | Average Customer Rating:
|  based on 170 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 This book is a cul-de-sac.Mar 13, 2010
I just don't get how this guy is selling books. The Dip is the second book I've read from Godin and I just don't understand why people are willing to pay for what I see as nothing more than a really wordy blog wrapped up and bound in book form.
I'm sure he's brilliant in his niche (just ask one of the members of his tribe).
There just doesn't seem to be enough between the covers, for me, to see the reason behind the hype.
If your goal is really worth the struggle, then don't quit.
If your goal will result in you ending up on a cul-de-sac or falling off a cliff, then abandon the goal as early as possible.
There, I just saved you the time and money that you were going to waste on this book.
Keep going if it's worth it, quit and move on if it's not.
Easy to write it. Hard to expect people to pay for it
 Required ReadingFeb 19, 2010
Should you quit or stick it out? Take a few hours and read this book, especially if you want you or your company to be the best in the world at what you do. I told my company it should be required reading!
A small book with a big stickFeb 12, 2010
If you are thinking about making a change... waiting for change or just not sure what to do next. This book is for you. Well, honestly, this book is great for you anyway. Pass it on to your friends and family.
The DipFeb 12, 2010
Great little book. Read in one sitting. If you are muddled in your career, The Dip will help you clarify your thoughts as to what you need or not need to be doing.
don't spend your moneyFeb 06, 2010
you have got to be kidding, right? Where's the insight? Where's the meat? Where's the text? This took me about 30 minutes to read on the plane and I felt like I had unfairly enriched Seth for it. Come on big guy - who's idea was this to become Captain Obvious? -c-
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