| | |  | Drew McLellan | Home » » The Dip: A Little Book That Teaches You When to Quit (and When to Stick) | | | | | | | Description: | | The old saying is wrong-winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions. | | | Features: | |
• ISBN13: 9781591841661
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Seth Godin | | Hardcover:
| 96 pages | | Publisher:
| Portfolio Hardcover | | Publication Date:
| May 10, 2007 | | Language:
| English | | ISBN:
| 1591841666 | | Package Length:
| 7.1 inches | | Package Width:
| 5.2 inches | | Package Height:
| 0.6 inches | | Package Weight:
| 0.4 pounds | | Average Customer Rating:
|  based on 160 reviews |
| | | | Customer Reviews: | |
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 I understand what Seth means, but the method of getting there is wrong.Nov 17, 2009
I'm on page 50 of the book and I'm ready to disagree with Seth. Before I do, I will say this...He is correct on the fact that in every endeavor, the exciting and new feeling with dissipate. When the romance leaves, its up to you to stick it out and fortify your position on what you set out on doing. But its not necessarily a conscious decision.
What I disagree with is this...in the book, Seth says that when you're mediocre at something, quit. This is a paradox in itself because if you quit, how are you supposed to get better at it? After getting through as much as I have, I believe that in the concept of "the dip" Seth is referring to, a genuine love for what you do persists when the dip happens that makes you overcome. Seth confirms this when he talks about his blog taking 5 years to become really big and that he was doing it because he enjoyed what he got out of it, the feeling of having organized his thoughts. Seth became what he is today because even if nobody ever read his blog, he would still be doing it.
Seth also keeps alluding to winners and losers like life is a game, it isn't that simple. I don't like how he approached this because it defeats his whole premise on quitting strategically. Who is gonna wanna quit after he just spent 8 pages talking about losers?
If you take anything out of this, take this: that in every endeavor, relationship, or project, the dip is inevitable. The dip is there to test your love for the very thing that you are doing because it helps you grow as a person every day. Winners do what they love because they love what they do. If you don't love something now, something will come when you are prepared enough and aware enough.
0 of 1 found the following review helpful:
Learn to quit when you need toNov 05, 2009
This proved to be a very useful read, because it spells out the necessity of determining when you should quit something and when you should pursue it. It's a short book, but you will want to take your time and think about what the author suggests, especially because quitting is so foreign to us. However by spending some time looking at what you are doing and if it's something you can really commit to, you can save yourself a lot of time, money, and effort. I wish I had read this before before I embarked on my ph.d program years ago. It certainly would've saved me a lot of time and effort. In anycase, I highly recommend reading this book, as it will help you prioritize what really matters in your life.
0 of 1 found the following review helpful:
RefreshingOct 19, 2009
This is the 1st book that I've read by Seth Godin and find his writing is refreshing. The Dip is about telling you when to move in (stick) or when to move out (quit). It is refreshing as most of the time you never encouter anyone to tell you to quit but to continue to fight it. However, Seth Godin will not only teach you to quit but also when you should do it. I really enjoy reading The Dip and I hope you will find it interesting too.
0 of 1 found the following review helpful:
 Small In Size, But Large In Value!Oct 13, 2009
The subtitle sums it up - this is "a little book that teaches you when to quit and when to stick." This book is small (even for a Seth Godin book) at just over 80 pages - however it's jam packed with value. As with Seth Godin's other books, the small size is deceiving - although I could have easily read this in under an hour, it took me several due to my taking notes after every page or so given the useful advice. The Dip is a powerful analogy and will change the way I think of challenging situations. This book provides a simple but useful methodology for determining whether you should undertake, continue with, or quit a given situation. Although the advice flies in the face of conventional advice, I believe the advice is sound and worth considering given the strong arguments made. I highly recommend "The Dip" - it's a quick read and provides great advice!
2 of 2 found the following review helpful:
 Ah come on, this is about as deep as the shallow end of poolOct 03, 2009
I was really expecting much more considering the status Seth has in the world of marketing. But all he seems to say in this book is work hard, know when to cut your losses, and everything will turn out just fine.
Wow, I never heard any of this before- NOT. Since when has stating the obvious been so over done in a book before.
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