| | |  | Scott White | | Home » | | | | | | | Product Promotions: | | | | | Description: | | “A quick, practical, and extremely useful guide to word of mouth marketing.”
— Emanuel Rosen, author of The Anatomy of Buzz
“As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.”
— Jonah Bloom, Executive Editor, Advertising Age
“It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.”
— Bob Garfield, Host, NPR's On The Media
“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”
— Peter Fader, Professor, Wharton School of Business
“A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.”
— Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials
“It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.”
— Brad Santeler, Director, Kimberly-Clark “The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises.” — Don E. Schultz, Professor Emeritus-in-Service, Northwestern University
“Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.”
— Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists “There is no wasted word in this practical guide. Pure nuts-and-bolts how-to’s for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.” — George Silverman, author of The Secrets of Word-of-Mouth Marketing “Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it.”
— MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. “Forget the overinflated hype that characterizes many business books. Andy has written a ‘real world’ guide.”
— Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum “There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging.”
— Shawn Gold, Senior Vice President, MySpace
“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.”
— Geoff Ramsey, CEO, eMarketer
| | | Product Details: | | | Author:
| Andy Sernovitz | | Hardcover:
| 216 pages | | Publisher:
| Kaplan Business | | Publication Date:
| November 01, 2006 | | ISBN:
| 1419593331 | | Package Length:
| 9.1 inches | | Package Width:
| 6.0 inches | | Package Height:
| 0.9 inches | | Package Weight:
| 0.85 pounds | | Average Customer Rating:
|  based on 102 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
 powerful yet quick and easy to readAug 31, 2008
As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.
 Consult the BestAug 25, 2008
If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.
Andy knows word of mouth marketingAug 10, 2008
Whether it's with your local barber or with your next-door neighbor, you talk about your experiences with companies, products and services. And if you're a marketer, you want people to talk about YOUR company, YOUR product or YOUR service.
But how do you do this?
Andy Sernovitz knows, and he makes it easy to understand with this book. And when you finish, you'll realize that good word of mouth marketing is good marketing. Period.
So it doesn't matter if you're a marketer, if you run a small business or if you work for a global corporation. This well-written book is full of tips and case studies that will help you do your job better.
ActionableAug 08, 2008
Good advice and easy to read (less than an hour). I've already started to act.
Word of Mouth Marketing in ActionAug 04, 2008
What better way to give an example of word of mouth marketing than by participating in it! Excellant book with real world examples. Want to take it to the next level? I recomend attending one of the Gas Pedal workshops in Chicago!!
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