Andy is the CEO of GasPedal, a word of mouth marketing consulting firm. He is also the author of the hot and sexy new book, “Word of Mouth Marketing: How Smart Companies Get People Talking.” Seth Godin wrote the Foreword and Guy Kawasaki wrote the Afterword.
Andy is a professional speaker and teaches “Word of Mouth Marketing” at Northwestern University's Medill School of Journalism. He used to teach Internet Entrepreneurship at University of Pennsylvania's Wharton School of Business.
As the founder and CEO of the Word of Mouth Marketing Association, Andy has made this idea of consumer-friendly, consumer-controlled marketing into the #1 most important marketing phenomenon. He recently left WOMMA to return to private life, but remains the "President Emeritus."
In his past lives, Andy founded and ran the Association for Interactive Marketing, was an email marketing guru, ran a business incubator, started some startups, and sat on some boards.
Andy has appeared on Da Ali G show, walked 32 miles around the perimeter of Manhattan, saw the Grateful Dead 25 times, and Whitesnake only once. Andy has an amazing wife and two wacky kids.
