The author of GameChangers – Improvisation for Business in the Networked World, and the co-founder of GameChangers, LLC, Mike Bonifer has consistently been in the forefront of emergent media in the workplace.

A graduate of the University of Notre Dame with a degree in Business and Philosophy, he has been a writer, director, producer and creative executive in entertainment and the internet for most of his career.

Beginning with his work as the publicist for the motion picture TRON, and his association with Toy Story, through a stint as the Chief Storyteller for 2007’s Live Earth concerts for the environment, his work at the edges of emerging business cultures has given him tremendous insight into the creation of wealth in the Networked World.

Past and present clients include The Walt Disney Company, Universal Studios, DreamWorks, Frito-Lay, Merrill Lynch Japan, Mountain Dew, Franklin-Covey, Hot Topic, Smithsonian Online, News Corporation and a host of smaller, innovative new media and marketing companies like ignition, Inc., Twelve Horses, Physicians Health, and Astrotext.

In creating GameChangers, he has produced a curriculum that helps organizations and entrepreneurs perform innovatively and successfully in the new realities of the global business economy.

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