| | | | Toby Bloomberg | |  Toby is a native of Boston who found her way to the South. She actually landed in Atlanta, but some people still consider Atlanta part of the South.
She has over 15 years of experience in marketing, which began by growing up in the marketing research business (her dad owned a data collection company). In 1997, Toby became hooked on the potential of the Internet and how this media could create old-fashioned, corner-grocer-store relationships and real-time customer service in a world that had forgotten the importance of these things. Toby’s love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. She is good at seeing the big picture, but also has an eye for detail. Toby always operates with the customer at the center and her work is always research-based. Toby is a national speaker and facilitator of Social Media Marketing and traditional marketing topics for organizations like the American Marketing Association, the Olympic Organizing Committee, and SCORE. She has articles published in Marketing News and www.marketingpower.com, and was a columnist for a defunct online lifestyle publication that was the first home of Diva Marketing. Her "other life" includes serving on boards of the American Marketing Association and the Atlanta Interactive Marketing Association. She enjoys chairing the American Marketing Association's online communities and moderating the Internet/eCom SIG. Blog http://bloombergmarketing.blogs.com/bloomberg_marketing/ |
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